Businesses are always looking for new clients and customers. One tip for getting new clients is wayfinding. They use this idea to get people to come to their business to try them out. They seek out customers from other businesses and send the customers emails letting them know about their business. If they are interested in talking with them, they can send a response back or call the office and set up an appointment. If the customer is not interested and wishes to stay with the business they are currently with, they do not have to respond. Businesses also like to send out paper mail to potential clients in order to get new customers.